Feb
21st
The Importance of Time Management in Affiliate Marketing
Managing one’s time is arguably one of the most difficult things a successful affiliate marketer must do each day. It takes a lot of self-discipline and management in order to make the most of your workday, but there are things that can be done to maximize your effectiveness. While it may sound like common sense, actually mapping out what you’re doing from hour-to-hour can not only boost your production, it can also help you prevent burnout.
Burning out is one of the biggest pitfalls for both new and experienced affiliate marketers alike. Usually, affiliates are at risk for burnout right after they’ve first experienced success within the industry and thus, want to ensure further sustained success any way that they can.
First-off, setting how many hours you want to work each day is key. Some affiliates put in the default eight hours of work, but somewhere in the realm of ten is more recommended and realistic. After deciding upon how many hours you’re going to be clocking in each day (not every day, mind you, but we’ll talk about that more in a bit), you then need to map out and/or break up what all of this time will entail specifically.
Feb
20th
Ad Copy Word of the Week: Eschew
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
Feb
17th
Whether or not you’re very experienced with Internet advertising yet, you may or may not be already acquainted with and/or knowledgeable of a little thing we like to call click thru ratios (CTR). Can you take a wild, WILD guess as to what this refers to?
Good job — that’s correct! It’s a percentage in regards to a particular ad that measures how often — measured against how many impressions an ad has — that it was clicked on. One of the best ways to ensure a high CTR on practically any advertising platform out there is to concisely target your demographic. In layman’s terms, split-test your frigging ass off!
For example, let’s say you’re going to promote an iPhone email submit. We can pretend that it’s a US-only offer and that you need to market it to people who are at least 18 years of age. If you’ve concluded that you should cap your age targeting at 24, a great way to get the best CTR possible on this advertisement is to create a sub-campaign for each age and gender. So you’d make a sub-campaign for 18 year old males, 18 year old females, 19 year old males, 19 year old females and so on and so forth…
Feb
16th
As much as we hate to admit it, the affiliate network realm is chalk-full of sub-par, doing-just-enough-to-get-by company’s who do nothing but waste your time. And money. It’s a constantly bleak forecast for certain…
However, in the interests of remaining optimistic and not sulking around feeling sorry for ourselves, we must take heart in the fact that there are affiliate networks worth their mettle out there. Diamonds in the rough, if you will. The truly great affiliate networks are outnumbered by the mediocre one’s, just like the ratio of guys to girls at a comic convention. But you can find them if you try hard enough. Just go wherever there’s free booze being served and you’re practically guaranteed a nice score.
I’m sure you see where this is going, you sly dog, you. But alas, it’s time to cut the wheat from the chaff and get straight to the point. And yes, I just seriously used that phrase.
Consider this an official declaration of excellence.
Feb
15th
For most of the posts here at the Affiliate University I’ve sort of taken for granted that everyone knows the bare-bones basics of affiliate/internet marketing. Recently I was informed that this was not always the case. So, being the considerate, noble young man that I am, I figured I’d make a post for the greenest of green affiliates. The newest of newbies. The rookiest of rookies. Okay, I’ll stop now.
Okay, so what is affiliate marketing? Well, affiliate marketing — also known as internet marketing — is essentially marketing on the Internet. Except that it’s not that simple. Mainly because it encompasses so many different facets of just “marketing on the internet”. At its most basic, affiliate/internet marketing is getting a cut or commission for selling or promoting a product or service on the web.
I actually like to use the comparison of its technically a mall kiosk online, even though the vast majority of people I say it to have no idea what a mall kiosk even is. In case this includes you, a mall kiosk are those little umbrella setups you see while walking through a shopping mall. You know, the ones where the people manning them usually try and hawk/snipe you out from one hundred paces away trying to sell you something? Yeah… those.
0