Ad Copy Word of the Week: Pejorative
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
This week’s Ad Copy Word of the Week no doubt features a word the vast majority of you have never heard. Ever. Namely because it wasn’t very popular except for practically a century ago and kind of fell out of style. But we’re going to change that, aren’t we? That’s right!
As you’ll see more in-depth below, pejorative is an adjective used to describe negative, pessimistic and belittling behavior or actions. Or it can be used to describe really, really, horrible competition services or products that you’re interested in knocking down a few pegs by insulting them with a word they didn’t even know existed.
Which isn’t to say that no one knows about this word. Mainly just vocabulary geeks like me and really old people. But we live in the age of the Internet ladies and gentleman! Or, should I say, the age of Google-ing absolutely frigging everything instead of trying to remember if we actually remember it ourselves.
Anyway, without further ado, via the always graceful and regal Thesaurus.com!
Main Entry: pejorative [pi-jawr-uh-tiv, -jor-, pej-uh-rey-, pee-juh-]
Part of Speech: adjective
Definition: negative, belittling
Synonyms: debasing, deprecatory, depreciatory, derisive, derogatory, detracting, detractive, detractory, disadvantageous, disparaging, irreverent, rude, slighting, uncomplimentary, unpleasant
Antonyms: complimentary, positive, praising
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