Ad Copy Word of the Week: Apt
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many different ways, especially your ad copy creation. And since the vast majority of your campaigns pretty much begin and end with ad copy, regardless of the specific type, it would likely be a good idea for you to work out your lexicon muscles every now and again. You know, so that you’ll have a vast plethora of potential words to utilize during practically any conceivable ad copy creation situation.
And yes, I realized that rhymed. Much thanks are due to the great Dr. Seuss. Now let’s get this party started!
Apt is an example of a word whose definition isn’t as powerful as how the word is normally used. As you’ll see below, the definition of apt is suitable. However, when most people use it, the word apt means — in layman’s terms — legit. Ready to roll. I’m not entirely sure but I’m quite certain that it’s a short root word for the longer, similarly-meaning aptitude. But don’t quote me on that…
I’m a writer. Not a linguist.
Per the awesome and totally under-utilized Thesaurus.com:
Main Entry: apt [apt]
Part of Speech: adjective
Definition: suitable
Synonyms: applicable, apposite, appropriate, apropos, befitting, correct, felicitous, fit, fitting, germane, happy, just, pertinent, proper, relevant, seemly, suitable, timely
Notes: apt is for general probabilities, likely is for specific probabilities; liable and prone indicate a probability arising as a regrettable consequence
Antonyms: incorrect, unsuitable
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