Ad Copy Word of the Week: Apt
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
Apt is an example of a word whose definition isn’t as powerful as how the word is normally used. As you’ll see below, the definition of apt is suitable. However, when most people use it, the word apt means — in layman’s terms — legit. Ready to roll. I’m not entirely sure but I’m quite certain that it’s a short root word for the longer, similarly-meaning aptitude. But don’t quote me on that…
I’m a writer. Not a linguist.
Per the awesome and totally under-utilized Thesaurus.com:
Main Entry: apt ?[apt]
Part of Speech: adjective
Synonyms: applicable, apposite, appropriate, apropos, befitting, correct, felicitous, fit, fitting, germane, happy, just, pertinent, proper, relevant, seemly, suitable, timely
Notes: apt is for general probabilities, likely is for specific probabilities; liable and prone indicate a probability arising as a regrettable consequence
Antonyms: incorrect, unsuitable
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