Feb
20th
Ad Copy Word of the Week: Eschew
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
This week, we’ve not only got one of those words that seemingly everyone never knows how to pronounce correctly, but also an extremely useful one in regards to its meaning to boot! Oh, and please kindly note the actual pronunciation key next to the actual word below.
Per the always-entertaining (at least to me because I’m a dork) Thesaurus.com:
Main Entry: eschew [es-choo]
Part of Speech: verb
Definition: have nothing to do with
Synonyms: abandon, abjure, abstain, avoid, double, duck, elude, evade, forgo, forswear, give up, have no truck with, let well enough alone, not touch, refrain, renounce, sacrifice, shun, shy, shy away from, steer clear of, swear off
Antonyms: embrace, like, love