Feb
13th
Ad Copy Word of the Week: Fervent/Fervid
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
In order to get people excited and in a frenzy about certain things, it’s quite useful to implant upon them a word that is characteristic of these feelings. Hence this week’s word that you’ll find below and — quite usefully I might add — may learn how to use it when describing an individual or group of people.
Per the always useful and fantastic Thesaurus.com:
Main Entry: fervent/fervid
Part of Speech: adjective
Definition: enthusiastic, excited
Synonyms: animated, ardent, blazing, burning, devout, dying to, eager, earnest, ecstatic, emotional, enthused, falling all over oneself, fiery, glowing, go great guns, heartfelt, hearty, hot*, hot-blooded, impassioned, intense, passionate, perfervid, pious, religious, responsive, serious, sincere, unfeigned, vehement, warm, warmhearted, wholehearted, zealous
Antonyms: cool, discouraged, dispirited, impassive, uncaring, unenthusiastic, unexcited
* = informal/non-formal usage