Ad Copy Word of the Week: Incorrigible
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
This week’s Ad Copy Word of the Week is definitely one of those words that is extremely useful when writing ad copy — or just using it as a written word in general — but not that good to use in person. Definitely don’t call anyone incorrigible even despite it being highly unlikely that they’ll even know what it means. You can basically get the gist of what it means just how the word sounds when you say it aloud.
Let’s take a look at incorrigible a bit more in depth below. Also, props to Thesaurus.com per the usual:
Main Entry: incorrigible [in-kawr-i-juh-buhl, -kor-] Show IPA
Part of Speech: adjective
Definition: bad, hopeless
Synonyms: abandoned, beastly, hardened, incurable, intractable, inveterate, irredeemable, irreparable, loser, recidivous, uncorrectable, unreformed, useless, wicked
Antonyms: good, manageable, nice, obedient, reformable
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