Correctly and Effectively Outsourcing Content 101
While the debate isn’t as heated and passionate as the SEO/PPC argument, the question of whether or not to pay the extra price for above-average content is definitely an existing one.
On one hand, you have the people who have no problem paying a bit extra for freelance writers who can actually speak English. On the other, though, we have the people who don’t believe in paying very much for content — especially when there are so many freelancers who will write for super-cheap. Granted, the quality isn’t going to be very good and the writer more than likely doesn’t even speak English very well…
So who’s right and who’s wrong? As you might expect — or already know — there is much more to this argument than the fact that one method is far cheaper than the other. After all, this is affiliate marketing we’re talking about. As with many other arguments within the industry — especially the infamous “PPC vs. SEO” debate, both sides have their pros and cons. Usually, proponents from either side tend to differ in their marketing strategies quite greatly as well.
Affiliates who don’t mind paying extra for content subscribe to this method mainly due to the fact that they actually have living, breathing, people reading said content and it both needs to, A.) Make sense and, B.) Be entirely directed towards conversions and/or subscriptions. Ideally, the freelance writer needs to know about the industry and how things are done, and this is usually combined with above-average writing and editing skills to help warrant a more expensive rate. Despite having to pay extra for these services, however, it’s all worth it in the end to these affiliates since they don’t need to worry about what the people they’re paying to drive to their landing page are reading.
On the other side of the fence, the vast majority of affiliates who don’t splurge for content generally don’t need high-quality content in the overall scheme of their marketing strategy. Most of the time, these affiliates are running SEO-style campaigns and the low-quality — albeit cheap — content is solely for building and increasing the sites organic traffic and SERP rankings.
Since neither method is inherently right or wrong, the answer to which is more preferable lies instead in what type of landing page or offer one is attempting to run with it. With both sides possessing their own pros and cons, it’s a bit ignorant to label one side or the other unavailable to you at any point in time as well. So there’s that!
Comments are closed.