Properly Marketing Affiliate Programs 101
Learning how to properly market affiliate programs is an ongoing process and one you’re not really expected to grasp very well right off the bat — at least not successfully, at least. However, there are a few things you can do to help ensure yourself some prolonged income. Not to mention actually giving you at least some semblance of a chance against what’s to come.
First up in the process of properly marketing affiliate programs is finding the right offers to run. You can accomplish this with the help of your Affiliate Manager as well as asking any affiliate friends or affiliate communities/message board/forums you may be a part of. While this step isn’t technically necessary, you’ll be well ahead of the curve if you put the work and effort necessary in order to give yourself the best possible odds starting off.
The next step in properly marketing affiliate programs is deciding which traffic strategy to implement. Some offers are much more successful if run via pay per click marketing (PPC) while others are more successful if run via search engine optimization marketing (SEO). Still others are more successful if run via email marketing, but that’s a lesson for another day. Or three…
As we’ve said many, MANY times before, the next step — and by far the most important (at least in our eyes) — is split-testing. Properly marketing affiliate programs practically relies on split-testing of all kinds — the more specific and in-depth, the better. From keyword split-testing to landing page split-testing, the more things you split test in your affiliate offers, the more significant chance of success you have at properly marketing your affiliate programs online.
Properly marketing affiliate programs is an ongoing process and is full of tons of little things for you learn and pick up on. However, the best part of all is that the more work you put in the more results you’ll see in your affiliate marketing end game. As with everything else, the results you’ll see will directly reflect your work ethic, so if you truly want to succeed in the affiliate marketing industry, all you need to do is put the work in. And the research time learning all about successful PPC and SEO marketing techniques and the like — but we’re sure you catch the drift by now.
Here at Envyus Media, we’ll go to extraordinary lengths to help you properly market your affiliate programs. All you need to do is ask your affiliate manager about which offers are doing the best or even just tell them you’re new to the game and need some assistance getting started. We’re all more than happy to get new affiliates started and will quite literally guide you through the steps necessary to get a successfully converting campaign up and running. Other networks might view this as a waste of time, but we view every new affiliate whose properly taught the ropes as a worthy investment.
Over time, you’ll naturally learn the ropes and all of the little things you can do in your quest of properly marketing affiliate programs. But if you follow the aforementioned things, you should find your offers converting much better in no time. Again, if you have any questions, concerns or even ideas, feel free to run them by us. We’d be happy to help!
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