The Wonders of Empathy
In case you’re one of the 14 people alive that doesn’t know the definition of empathy, in layman’s terms it’s essentially being able to theoretically walk in someone else’s shoes. To feel what they feel. See things as they see things.
There are several different degrees of implementing an empathetic mindset into your Affiliate Marketing endeavors. On one side of the scale, you can keep an empathetic mindset when creating your landing pages and/or ad copy, winging it (if you will) in an effort to at least get your campaign targeted in the right direction. On the extreme other end of the spectrum, you could literally sit down and map out a personality/psychological profile of sorts in regards to the average person within the demographic you’re planning to target.
You can imagine how such a skill can be extremely important in the Internet Marketing realm and this is especially so when building landing pages and writing your own ad copy. So many people slap together a lander and a handful of ad copy to split-test and off they go — ultimately hoping that their efforts to randomly fling stuff at a wall will stick.
What are their interests? Why should they care at all about your ad copy or landing page in particular? What will entice them? Interest them? Enrage them? Are they the type of person who would be an impulse buyer or will they likely require more of a “softening up” of sorts in regards to earning their trust? What’s the best approach to this type of person and what will ultimately cause them to zero in on your campaign in lieu of all of the others they’re bombarded with?
As with most things, the proper and most realistic solution probably lies somewhere in the middle. While you probably don’t have to sit down and bust out a notebook to catalog your average demographic psychological/personality profiles in, you should probably sit down and really think about it as opposed to just kind of going with your first gut instincts while creating your ad or landing page copy.
On the other hand, if you have any friends or family that mostly fits the demographic profile you’re planning on targeting, go ahead and ask them a few questions about what would pique their interest and capture their attention if they were theoretically searching for whatever it is you’re targeting. You’ll probably have to bribe them with a ten-spot or something but just toss a candy bar their way and you should be good to go.
It doesn’t cost anything to walk a mile in your targeted demographics shoes. But it certainly can both save you money and make you much more of it in the short and long terms. So what do you really have to lose? (Hint: Absolutely nothing)
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