Ad Copy Word of the Week: Fatuous
Possessing a broad and diverse vocabulary is indeed beneficial to online marketing in many obvious ways. But it’s especially beneficial to your ad copy creation. And since your campaigns all literally begin and end with ad copy, it would likely be a good idea for you to work out your lexicon muscles every now and again so that you’ll have a vast plethora of different words to utilize during any conceivable ad copy creation situation.
And yes, I realize that was some Dr. Seuss-caliber vocabulary craftsmanship right there. Thank you.
There’s something to be said of being able to essentially call someone stupid to their face and have them not even know it. This obviously appeals to some people more than most, but in the realm of ad copy, it’s useful in that if someone does take the time to look up what it was that you called them, not only will they feel quite stupid but they’ll also (probably) be incredibly intrigued. You’ve essentially catapulted yourself to a position of authority and peaked a desire within the reader to want to know much more about whatever it is that you’re talking about.
And thus, I present to you this week’s Ad Copy Word of the Week — courtesy of the always illustrious Thesaurus.com:
Main Entry: fatuous [fach-oo-uhs]
Part of Speech: adjective
Synonyms: absurd, asinine, birdbrained, boneheaded, brainless, dense, dull, foolish, idiotic, imbecile, inane, insensate, jerky, lamebrained, ludicrous, lunatic, mad, mindless, moronic, puerile, sappy, silly, simple, vacuous, witless
Antonyms: aware, bright, intelligent, keen, sensible, smart
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